NET-A-PORTER and MR PORTER’s dual collaboration for women’s and men’s collections went live today, marking a first for Balenciaga. There are limited edition prints and bold colours, across ready-to-wear, bags, jewellery and accessories from the SS18 runway show.
There are 53 pieces in total for the women’s collection, including woven shirts and dresses, jersey tees and oversized hoodies. Key pieces include the quilted aluminum bag with chain straps, and the iconic Pantashoe, which is in an exclusive cobalt blue.
The campaign images were shot at the NET-A-PORTER offices, with their own team photographed wearing the collection.
"Balenciaga is one of the most exciting brands in luxury fashion, and we are honored to collaborate with the house,” said Alison Loehnis, president of NET-A-PORTER and MR PORTER.
“This project was a wonderful partnership and a first of its kind with Balenciaga’s campaign creators, Johnny Dufort and Lotta Volkova, photographing and styling our own teams wearing the exclusive collections against the backdrop of our offices. With Johnny’s keen observational eye and Lotta’s signature undone glamour, this campaign represents a true behind-the-scenes glimpse into the world of NET-A-PORTER and MR PORTER through Demna’s Balenciaga lens.”
Shop the collection on NET-A-PORTER