Experts across the world - from including fashion, culture, science, design, technology, and entrepreneurship - gathered in Saudi Arabia for the first-ever TANWEEN by Ithra 'Creativity Season' - a 17-day celebration of talks, panels, workshops, shows, and more, attending by talent from around the world. The third and last week of Tanween focused on fashion and the face of this year's fashion exhibition event couldn't be more fitting: the first Saudi couture model and previous Harper's Bazaar Arabia cover star, Taleedah Tamer.
According to Head of Marketing & Branding, Rania Biltagi: “The conference on Luxury, Fashion, Art and Disruption was co-curated by visionary Saudi designer and entrepreneur Hatem Alakeel, who is best known for launching the Toby label. The Tanween-inspired exhibition also featured work from Saudi labels Razan Alazzouni, Chador, Nora Al Shaikh and Reem Alkanhal.”
A major component of the Creativity Season was the fashion panel, entitled New Languages In Saudi Fashion, as co-curated by Alakeel. "The theme of my selection was to show the disruption of fashion, especially the Saudi fashion Heritage. While future exhibitions will focus on global cultures, I found it necessary to focus this season on our Saudi gems," he says. "Each one of these talents has their own signature style and special stamp on the Saudi and international fashion landscape. They are authentic, unique and understand the importance of the craft."
The Ithra building itself is part of an initiative aligned with the Kingdom’s Vision 2030, aimed to foster local talent, culture, and art, and creating a vibrant society.
The shoot took place inside the iconic The King Abdulaziz Center for World Culture (AKA Ithra) and was directed by Hatem Alakeel.