“Nothing adds a better glow than being happy,” says Iman Allana. The 25-year-old fashion maverick is already wise beyond her years, and has made her love of the sartorial game official as one of the key investors in the new online street-style site, Goxip.com – a social media and e-commerce platform, and a venture that she describes as just “the start of my career.”
Iman is a millennial and already considered one of the region’s most interesting influencers, a credit which earned her a spot in Dolce & Gabbana’s festive catwalk show at Harrods last year, alongside the likes of Rafferty Law and Pixie Lott, “It was a huge honour to walk for one of my favourite brands,” she tells Bazaar.
When it comes to fashion, Iman is perfectly happy in a ‘going out’ tracksuit with a bomber jacket and heels, or dressing down in a hooded-top and baseball cap, describing her style as “sport couture”. In terms of curating her look, she says: “I’m not a shopaholic, I usually shop when I know what I’m looking for.” But she also likes to invest in the classics, like her Patek Philippe watch, and Brunello Cucinelli “for work and travel – the clothes are timeless, elegant and comfortable.” She admires women who are able to create their own unique look and her ultimate icon would embody a mix of Queen Rania of Jordan and Rihanna, “because elegant with a touch of cool is the perfect balance.” Iman champions the region’s savoir-faire, too: “I see my friends really pioneer modest fashion in such a chic way, there’s beauty in not revealing too much.”
For S/S18, Iman’s eyeing up Dior’s mirrored bodysuit and skirt, while adding to her collection of trackpants and headwear, “I’ve always had a penchant for head accessories, be it bandanas or hats.”
Growing up between the cityscapes of Mumbai, London and Dubai, Iman credits learning “the values of sharing, compromising, being supportive and encouraging,” from her close-knit family as shaping the person who she is now. Graduating from her Masters and seeing the pride in her parents was one of her greatest moments to date, and she would “love to be able to extend that same joy to more young women in the future,” encouraging girl’s education through her family’s charitable endeavours. “Female empowerment is something I would like to be involved with in the future.”
Iman Allana wears Ashi Studio jumpsuit, Christian Louboutin shoes and De Grisogono jewellery, her own.
Photography: Christos Tsamadias. Styling: Lucy Wildman. Words: Elaine Lloyd-Jones. Hair and Make-Up: Blowout&Go.