Sarah Al Wazzan
Sarah Al Wazzan
Posted in2016 The Women

Sarah Al Wazzan

Kuwaiti, 34

At eight months pregnant, Sarah Al Wazzan would be forgiven for taking up permanent residence on a couch, feet raised. But instead, the 34-year-old Kuwaiti is considering the best way to redecorate her home. “I’d love those cool carry-on travel trolleys from the Chanel airlines collection,” she muses. “Or the camcorder bag from Chanel pre-fall 2016 collection.  It’s always fun with Chanel – you never know what the house will do next.”

Of course, whatever new wares she finds will need to work with the trinkets she already has on display – Chanel surfboards, a Louis Vuitton ball from the 1998 soccer World Cup, Dolce & Gabbana headphones, an Hermès bicycle and boxing gloves by Karl Lagerfeld. “I love all those unusual products that you wouldn’t think a brand would produce.”

Sarah is a woman who clearly never sits still for long. When her baby arrives in April, it will be her fourth – she has two sons, Abdulaziz, 12, and Mohamed, 10, and a daughter Danah, eight. According to Sarah, motherhood is her priority job. “I do it with pride and I’m very serious about it,” she says. “When I see that I have healthy, well-behaved kids who know what’s right and what’s wrong, that’s when I feel proudest.” In her ‘spare’ time though, she also runs an investment business with her father, and operates her boutique, Panacheous, a retailer of children’s clothing in Kuwait City’s Discovery Mall. Initially launched as an e-commerce site, Panacheous has evolved into a standalone boutique.

That’s not to say Sarah doesn’t have time to shop herself – she’s just found a more efficient way to do it than to spend hours in a mall. “I shop through boutique representatives of my favourite brands like Chanel, Gucci, Dolce & Gabbana or Dior. WhatsApp, phone payment and direct shipping make it much faster and more convenient,” she says. And for everything else, the click of a mouse has it sorted, the online shopping aficionado admits.

Crediting her mother for encouraging her to embrace her own unique style (“She would often see how ridiculous I looked, but would still nod in acceptance”), this is the legacy Sarah wants to pass onto her own daughter, “I want her to feel as free as a bird. Acceptance helps you not to care what anyone else thinks, ever.”

Photography: Richard Hall. Styling: Charlotte Blair. Words: Kerrie Simon-Lawrence

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