“Fiction needs more female spies” – the quote by feminist writer Natasha Walter that launched an entire collection. For S/S20, Max Mara sent a troop of the fashion industry’s most in-demand models, from Ugbad Abdi to Kaia Gerber to Bella Hadid, down the runway.
The collection, which was inspired by the fierce ficticious female leads in Killing Eve, Modesty Blaise and A Quiet Life, had a decidedly Secret Service aesthetic to it. Think GI Jane caps, sharp-shouldered suiting, and utilitarian inflections designed to provide its wearer with an armour against everyday life. It is the absolute would-be wardrobe for a female-led spy thriller.
“The lifestyle of a Max Mara woman is difficult sometimes,” the fashion house’s creative director Ian Griffiths tells us backstage. “She’s juggling work, social engagements, travelling and family life. Her life is just as complicated of a secret agent.”
On his favourite looks of the collection, the designer adds, “If I had to choose, Emily’s look would be my favourite. It unites all the major themes of the collection.”
Ian Griffiths' favourite look
Max Mara spring/summer 2020
“Ugbad’s outfit is a very bold mix of prints. Though she’s covered, it’s still extremely visually appealing.”
Ugbad Abdi (left)
Host: Miriam Abadi
Videographer: Elsn Lahoud