VIDEO: Christian Louboutin Reveals Loubitag Spring/Summer 2018 Collection

BY Sarah Garden / Nov 2 2017 / 14:44 PM

A stunning range of doodles, symbols and hidden messages from the iconic designer

Christian Louboutin is known for being bold and playful with his designs, and the launch of Loubitag – a collection of shoes and leather goods – is laced with the designer’s joie de vivre.

The pieces are a homage to Louboutin’s personal appearances, where he embellishes his designs with doodles and secret notes to each client, who he has spent time getting to know beforehand. The inspiration behind Loubitag has been 25 years in the making.

Loubitag detail

Loubitag detail

Touching on the collection’s theme of real human connection, you’ll notice that many of them incorporate an appeal to the selfie-taking generation – the message is clear, step away from the phone and have a conversation.


Loubitag debuts in November 2017 at boutiques worldwide and on