Watch | Ashley Graham On Creating A Size-Inclusive Bridal Capsule For Pronovias

BY Rohma Theunissen / Jan 7 2020 / 14:21 PM

When Ashley Graham got married ten years ago, she wasn't able to find the right dress. Now the model has designed a size-inclusive Ashley Graham x Pronovias bridal capsule that is available in sizes 0 to 38 so that every bride can find a dress they truly love.

When Barcelona-based luxury bridal brand Pronovias announced their forthcoming collaborative bridal capsule with plus-size icon Ashley Graham, we couldn’t wait to see how Ashley translated her size-inclusive vision into bridal. And we were not disappointed. The brand has just dropped its first preview of the Ashley Graham x Pronovias bridal capsule and it is every bit as inclusive we imagined, offering a full range of breathtaking bridal styles available in sizes 0 to 38.

“From shopping for the perfect wedding dress to the big reveal on your special day, women should feel confident and empowered throughout the entire process,” said Ashley of the collection. “When I shopped for my wedding dress ten years ago, I had difficulty finding a style in my size that fit well and made me feel special. It's necessary for the bridal industry to be an advocate for inclusivity and body diversity, and therefore I'm honoured to partner with the luxury leader, Pronovias, to offer beautiful and comfortable options in many sizes and styles."    

Alessandra Rinaudo, Chief Artistic Officer of Pronovias, added “I am such a fan of Ashley Graham. To me, she embodies perfectly the modern woman: one who exudes confidence, who is proud of her beauty. Thanks to her guidance we have improved further the fit and construction of our gowns to dress with style the dreams of all women. I am delighted to be working with her on this collection.”

The stunning 16-piece capsule collection merges Ashley’s visionary approach to fashion with Pronovias’ unparalleled knowledge of bridal construction and design. The result? A sophisticated and modern collection that discreetly offers improved structure and fit across its size range for a highly-inclusive, flattering and accessible approach to bridal style.