They had to have a bag of gummy bears on set to keep North happy

Three generations of the Kardashian clan star in Fendi’s latest campaign, as Kris Jenner, Kim Kardashian and North West appear in an adorable video for the luxury Italian fashion brand.

The #MeAndMyPeekaboo campaign, which celebrates the 10th anniversary of the iconic Peekaboo bag, captures loving moments between grandmother, mother and daughter in Los Angeles. And you may notice an appearance of another family member – Kanye West’s “Love Lockdown” is the backing track.

Speaking about working with her mother and daughter on a campaign for the first time, Kim Kardashian said: “It was such a comfortable day playing and working with my mom and daughter. I will have these memories forever.”

“We had gummy bears on set as bribes, but they didn’t work because North caught lady bugs instead and was more interested in those.”
Although this video is a first, the Kardashian/West/Jenner family are no strangers to working together, having built much of their fame on the reality of everyday life.

“Family really means the world to me,” Kim said. “I have an extremely close relationship with my mom and my daughter. They are my two best friends.”

Fendi’s #MeAndMyPeekaboo project focuses on famous relitives, highlighting the different variations of the Peekaboo bag. Kim describes the bag, which is often passed down from mothers to daughters, as “timeless”, explaining: “You can wear no matter the occasion or season.”