Moda Operandi have long championed new and innovative designers so it comes as no surprise that the online luxury site are now dedicating an entire space to promoting fresh fashion talent. 'The Platform' will allow customers to discover their new favourite brands, handpicked by the company's expert team.
Eleanour Balfour at Moda Operandi
“We are thrilled to launch The Platform for our global customers. Emerging talent is a segment within our business that we are seeing tremendous growth alongside our existing luxury brand portfolio," commented Deborah Nicodemus, CEO of Moda Operandi on the new addition to the site. "The Moda Operandi customer is a highly sophisticated shopper who comes to us not only for well-known brands, but also to discover designers they may not be as familiar with – mixing labels and price points across all categories. We are dedicated to supporting and nurturing emerging talent, while at the same time, creating a highly elevated experience for our luxury branded business.”
Lake Studio at Moda Operandi
With dedicated space on the site, The Platform will serve as a guide for introducing customers to new names through compelling and easily digestible storytelling allowing the shopper to discover and experience each brand.
Markarian at Moda Operandi
The Platform will launch with four global designers including New York label Markarian, Korean-born Yeon Park’s eponymous line, emerging London brand Eleanor Balfour and Ukranian label Lake Studio, introduced via an in-depth narrative so customers can better experience each label's bespoke offering.
Yeon Park at Moda Operandi
The space will also act as an exclusive incubator for the new designers and in return, Moda Operandi will aim to guide and offer advice to each label in terms of their business models and brand development. Each brand will also have a dedicated trunkshow within The Platform, and be placed on Moda’s Boutique section of the site.
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