Deepika Padukone Launches New Self-Care Brand 82°E
The Bollywood superstar took to Instagram today to announce the good news
Bollywood actress Deepika Padukone is best known for her spectacular acting in Yeh Jawaani Hai Dewaani, Ram Leela, Piku, and many others, which has caused quite a storm online and in the Indian film industry, making her one of the top actresses globally.
Apart from her image as a successful actress, the thirty-six-year-old social media sensation has also publicly spoken about mental health and her personal struggles, leading to launching her own foundation Live Laugh Love that spreads awareness on the issue.
And that’s not all, the Bollywood sensation took to Instagram to announce the launch of her very own self-care brand called 82 East.
She wrote a heartfelt letter in the caption of the post that discusses more details about the brand. For instance, she aims to take a brand born in India to the rest of the world, spreading the importance of self-care.
“Two years ago we set out to create a modern self-care brand that is born in India, for the world. Pronounced eighty-two east, our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world.
At @82e.official , we are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday. And while this journey of discovery and learning has been mine so far, I’m thrilled to finally share it with all of you. With Love & Gratitude, Deepika Padukone. Co-Founder, 82°E, ” Deepika says in the caption.
Industry insiders and friends of the actress share their love on the post. For instance, famous Indian designer Gauri And Nainika says, “Congratulations!!!!.” Additionally, several fans have shared their excitement towards the launch, well we can completely understand why.
It’s no surprise that beauty practices from India are extremely popular and are used worldwide. Whether its Ayurveda or natural skincare products, these self-care rituals have been passed down generations and are still extremely relevant today.
82°E’s first campaign video posted by Deepika Padukone highlights several women enjoying their usual daily routine, such as applying oils, washing their faces, stretching, and practicing yoga, giving us all positive vibes.
Deepika Padukone also took to her Instagram page to provide a link to the brand’s official website that includes a ‘Co-Founder Note,’ that mentions, “With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted and clinically tested so you can build simple, joyful and effective everyday rituals to care for the health of your skin. And while this journey of discovery and learning has been mine so far, I am beyond thrilled to finally share it with all of you.”
She also changed her display picture and bio line to reflect on the latest release. The image features a super elegant logo in a nude beige colour, and her profile now states,”Co-founder, 82°E.”
After initially sharing a teaser on her Instagram yesterday that said ‘It’s time to look east,” fans were eager to find out more. And now, after her announcement, Deepika’s audience can’t help but wonder more about the latest launch.
How To Buy Deepika Padukone’s Self-Care Brand 82°E In The UAE?
The full collection is now available on the brand’s official website. Click here to find out more.
Lead image courtesy of Instagram/@DeepikaPadukone