Blackpink Just Became The Girl Group Of The Moment
This all-female K-Pop group is breaking all sorts of records, and the Internet
Blackpink is the Korean pop girl group making waves in the music industry. Although the group debuted back in 2016, they’ve had everyone talking as of late, after making YouTube and iTunes history.
They dropped their hotly anticipated music video for their EP ‘Kill This Love’ on Thursday and within 24 hours it had garnered over 50 million views, beating Ariana Grande’s ‘Thank U Next’ record and making it the biggest-ever YouTube premiere for a group. Two days and fourteen hours after the video dropped and became a viral sensation, the view count was at 100 million. This makes it the fastest music video to hit 100 million views, surpassing Psy’s ‘Gentleman’, the ex-title-holder.
‘Kill This Love’ also reached the top of the iTunes charts on the day of its release – which makes them, according to Vox, the first girl group to attain the position since Destiny’s Child in 2004.
Blackpink looks set to dethrone BTS as the K-Pop group boasting the greatest international success.
Their stage presence, ability to move seamlessly from singing to rapping, dynamic dance routines and playful, vibrant sense of style probably contributed to the group’s Instagram following of over 16 million and a YouTube base of over 22 million, whilst their lead dancer alone, Lisa, enjoys an Instagram follower count of 17 million.
The girls – Lisa, Jennie, Rosé and Jisoo – have recently been making a name for themselves in the US, performing on The Late Show with Stephen Colbert and Good Morning America. Before they embark upon a US tour, they’ll also set another milestone as the first all-female K-Pop group to perform at Coachella this weekend…no big deal?!