Swarovski Just Tapped This Kuwaiti Influencer To Be Its First Brand Ambassador In The Middle East

Noha Nabil will front Swarovski’s Ramadan campaign

As if you needed greater incentive to invest in some Swarovski jewels this Holy month, the luxury brand has just enlisted the help of Kuwaiti style icon Noha Nabil to persuade you to do exactly that.

The TV-presenter-turned-fashion-blogger, boasting an Instagram following upwards of seven million, YouTube videos garnering countless views and status as a pioneering Snapchatter in the Middle East, has definitely made a name for herself in the world of fashion and beauty. She has previously partnered up with brands like Givenchy, Fendi and Armani, launched a make-up line in collaboration with Bourjois Paris and even released her own fragrance collection.

Courtesy of Swarovski

Swarovski’s Creative Director Nathalie Coin praised Nabil’s radiant beauty, polished sense of style and empowering self-confidence that fits with Swarovski’s essence, citing her as an embodiment of “the sophistication of the modern woman”. She added “I am particularly admirative of Noha’s brilliant ability to speak authentically with her heart and therefore to connect instantly with people.”

The trendsetter expressed her delight at working with the iconic jewellery label, adding: “I have always admired the brand and this new collection is beautifully fitting for the social festivities that occur during the Holy Month.”

Courtesy of Swarovski

The new campaign is set against the breathtaking backdrop of the desert, and sees Nabil weaving through majestic dunes, whilst she decks herself out in the most impressive pieces of Swarovski’s latest collection, looking ever the regal style icon that she is.