Launching online on 27th May and in-store on 7th June, Huda Beauty's Icons Collection introduces eight new shades of its most intense lipstick ever: the Matte Power Bullets, chosen by Huda herself.
The former Harper's BAZAAR Arabia cover star took to Instagram to share the news.
In her latest selfie, the beauty entrepreneur is pictured wearing the Promotion Day shade from her new collection.
In her Instastory reveal, she explain the reason behind the name. "The name is because these are the most iconic classic colours – from true nudes to pretty pinks," says Huda.
"Each formula has been custom created so you get maximum pigmentation with maximum comfort," she continues. "We almost broke the machine making them because they’re so intense. I can’t wait for you to try them. They feel so beautiful when you wear them."
Huda Beauty Matte Power Bullet, Dhs110 at ShopHudaBeauty.com, Sephora, Boutiqatt, Alshaya, Harvey Nichols (KSA), Debenhams (KSA)
Press play to go behind-the-scenes on our October 2016 cover shoot with Huda Kattan