Is the 21st century the golden age of entrepreneurship? With the rise of social media and ubiquity of Internet access like never before, do we have more business opportunities than ever? From the tech industry to fashion and beauty, are start-ups in their heyday? Business of Fashion’s answer is a resounding yes, and their latest issue references Huda Kattan’s billion-dollar beauty empire as the prime example.
Fashion and beauty brands - Glossier, for example - are aided by the pervasive use of social media and the rise of e-commerce sites and online market places: think Farfetch, Net-a-Porter or Ssense.
BoF declares that make-up mogul Huda Kattan’s eponymous beauty label, Huda Beauty, is valued at an astounding Dhs4.4 billion ($1.2 billion). According to Forbes’ 2018 Richest Self-Made Women list, Huda, ranking 37th globally, is valued at Dhs2 billion ($550 million).
Fashion and beauty entrepreneurs, including Huda Kattan, Gabriela Hearst and Stefano Pilati, weigh in on the notion of the ‘modern entrepreneur’ in BoF's latest issue. The blogger-and-makeup artist-turned-billionaire, with an enviable Instagram following upwards of 35 million and over 3 million YouTube subscribers, arguably owes much of her success to her direct personal engagement with her consumers through her Instagram and YouTube videos.
Huda, who has titles including businesswoman, reality TV star, YouTuber and influencer to her name, is featured on BoF's latest cover alongside Serena Williams, whose most recent venture into the fashion industry is her clothing line ‘S by Serena’. The covers celebrate the resilience of the global stars, who have both faced their fair share of challenges and obstacles.
Answering BoF's quick-fire questions on YouTube, the former Harper's BAZAAR Arabia cover star cites Steve Jobs as her entrepreneurial inspiration, who conceived a product that ‘people wanted before they knew they wanted it.’ She reveals that she uses herself as an example of Huda Beauty’s target consumer, always envisioning the products that she would want to see on the make-up market.
Press play to go behind-the-scenes on Huda Kattan's BAZAAR cover shoot...