Watch: 4 Women Reveal The Memories Associated With Louis Vuitton's New Scent

Louis Vuitton, Le Jour Se Lève, Fragrance, Perfumes
Dana Malhas, Zoya Sakr, Nour Keilani and Lana El Sahely on Le Jour Se Lève

With notes of mandarin and jasmine, Louis Vuitton’s newest scent, Le Jour Se Lève, which launches on 15 March, is like bottled sunshine. According to the brand’s master perfumer, Jacques Cavallier Belletrud, it radiates optimism, making it a perfect daytime fragrance.

As scent is so personal, and often tied to memories, Louis Vuitton asked four women to tell them exactly what they thought of when they smelled it for the first time. Mothers Dana Malhas, Zoya Sakr, Nour Keilani, and mother-to-be Lana El Sahely reminisced about different things, including family, childhood and home.

Dana Malhas

Lana El Sahely

Nour Keilani

Zoya Sakr

Le Jour Se Lève will be available in Louis Vuitton stores from 15 March

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Louis Vuitton, Le Jour Se Lève, Fragrance, Perfumes
Louis Vuitton, Le Jour Se Lève, Fragrance, Perfumes