The Blonde spectrum may be vast but every year certain shades breakthrough as hot trends. This summer, bypass balayage in favour of all-over colour. In? Here, three top colourists share their tips on the blonde to ask for now.
THE SCANDINAVIAN BLONDE
Think the beauty version of fashion's minimalist look; award winning colourist, Christel Lundqvist, is offering a 'Scandinavian Blonde' service at her new London salon STIL. It's "the ultimate pure blonde," she told us, an all-over bright platinum that is "clean, fresh and pure". This Platinum Blonde style is a look several celebrities have adopted recently.
Who it suits: Lundqvist says the Scandi blonde can be adapted to suit a mixture of different skin tones, eye colours and lengths of hair, "however, it tends to really suit someone with a slightly cooler skin tone". Balance it with a bright lip.
What to ask for: At STIL you can simply request the 'Scandinavian Blonde', but elsewhere you'll have to specify that you wnt an all-over pure cool blonde. Reference the likes of Cara Delevingne, Karlie Kloss and Rita Ora – or show them this.
How to maintain it: "The TIGI Catwalk Fashionista Violet range - Shampoo, Conditioner and Mask – helps to remove unwanted brassy tones, keeping blondes cool and in great condition," Lundqvist advises. You'll also need regular root touch-ups, but between appointments try the Color Wow Platinum/Light Blonde Root Cover Up.
THE BEIGE BLONDE
There's no denying ice white hair is high maintenance, so if you'd rather a more wearable take on the all-over blonde trend, try beige. Mitra Mirlashari, colourist at top London salon chain Daniel Hersheson, says "beige toned blondes are gorgeous in the summer and also look a lot healthier than having bleached hair."
Who it suits: As this is still a cool shade of blonde it generally suits cooler skin tones, but beige blonde would also complement those with neutral undertones (if you have a mix of blue and green veins on their wrists, that's you).
What to ask for: Beige blonde is a delicate colour and one that's still best achieved professionally. Rather than balayage which creates a warmer, multi-tonal look, either ask for an all-over colour, or, as Lundqvist advises, you might need a classic technique "to creative seamless highlights depending on what your colourist recommends based on your starting hair colour."
How to maintain it: If you notice yellowy tones coming through use a purple shampoo, which will subdue brassiness. Mirlashari's tip is to "ask your colourist to give you a clear gloss to add shine, which can last up to eight-10 washes". Do this every time you go in for a root touch-up or blow-dry.
THE BERRY BLONDE
Summer is the perfect time to experiment with colour and these new versions of the pink-blonde trend are easy to wear. A-list colourist and creative colour director at Color Wow, Nicola Clarke, says: "I love strawberry blonde shades and it is set to be a big colour with the likes of Sophie Turner, Isla Fischer and Amy Adams lending inspiration." Mirlashari highlights peachy blonde as a hot shade. "A very subtle touch of peach works really well on a blonde that is looking dull and just needs a pick-me-up to change up the vibe and add some fun".
Who it suits: "Having a peach rinse to a lifeless blonde colour will really bring out your sun kissed glow," Mirlashari adds, so berry blondes can be worn by all skin tones including warmer ones, unlike the harder-to-wear platinum.
What to ask for: The lighter your hair already, the more you'll see a berry tone on top. When asking for a pink or peach, Mirlashari says for subtle tones "ask for a rinse, and for the vibrant tones ask for a toner". Your colourist will advise on whether you need to tweak your base blonde first.
How to maintain it: If you only want a temporary update, you can let the shade fade naturally. Or for longevity on a strawberry blonde, try using a bit of the Color Wow Red Root Cover Up between salon appointments to hide any regrowth. A mask like the Kérastase Reflection Masque Chroma Riche (available in a version for fine hair and thick hair) will help maintain the brightness of your colour and restore shine.