Interview: Inside Harrod’s New Beauty Hall Emporium
BAZAAR speaks to Annalise Fard, Director of Beauty at Harrods, on the second phase of redeveloping the renowned Harrod’s Beauty Halls
What should we expect for the highly anticipated second phase?
“A brand-new skincare emporium. The new bright and contemporary room will bring together a world-class edit of brands, offering something for every skin type and concern, from natural, doctor-led products to the latest gadgets and the ever-popular J-Beauty. The ultimate skincare space is designed to inspire and delight discerning beauty customers and skincare fans alike. Curated by my amazing team of skincare buyers, it will present a thoughtfully edited assortment of products and tools, housing over 40 of the best skincare brands from around the world.”
Can you explain J-beauty for our readers, and which Japanese brands should they be most excited to experience?
“J-Beauty refers to the best of Japanese Beauty and is perfect for shoppers focused on results driven skincare. The growing J-Beauty trend is testament to the Japan’s investment in cutting-edge research, fused with core values, such as provenance and execution as well as culture, which is deeply rooted in wellness and health.
J-Beauty offers an unwavering dedication to detail and utlises neurosciences to come up with some of the most effective formulas to be found in cosmetics and skincare. Harrods Beauty will host European exclusive launch of Cle De Peau, UK exclusive launch of Decorté and will also host long-term partners Sensai and Shisiedo.”
Can you tell us about exclusive and exciting special events to look forward to?
“Along with exclusive brand launches, we’re introducing GoldFaden MD’s bestseller Jumbo Scrub in store, Decorté’s AQ Meliority Eye Cream and industry-favourite Augustinus Bader will be launching a body cream exclusively at the new skincare emporium. Beauty lovers will also find skincare products and treatments at the Hair & Beauty Salon on the Fifth Floor, where Helena Rubinstein launches this autumn and at The Wellness Clinic on the Fourth Floor, which will continue to provide a combination of aesthetic and holistic treatments from experts including Dr. Costas Papageorgiou for New York Dermatology Group and Dr. Marwa Ali.”
With so many visitors to Harrods from the Middle East, what is the best way for them to experience the Beauty Halls?
“We are so lucky to welcome a huge mix of clients from around the globe and we know each client is different, with a particular skincare concern or type. With specialist consultants on hand to guide our visitors, we are confident there will be a unique product, brand or space within the skincare emporium, that will personally excite each client. The best way to immerse yourself is to talk to our skincare experts and trial the products. Luckily, the famous Roastery and Bake Hall coffee bar is right next door, so clients can relax and enjoy a freshly roasted coffee or pastry on-site while allowing their new serum or moisturiser to settle into their skin.”
What are some of the natural skincare products and brands you’re most excited to have?
“There is a growing demand for non-toxic and chemical-free products made with natural, botanic and organic ingredients, and we have responded with a line-up of natural beauty brands. We’ve defined clean beauty with the ultimate edit of natural skincare brands. Darphin, Votary, Tata Harper and Sunday Riley will share space with Wildsmith Skin, a Harrod’s exclusive. Wildsmith Skin will introduce an exciting range of skincare made with sustainably sourced ingredients from the natural world and I am particularly excited to add this brand to my skincare routine.”
What are some effective and unique products to get your hands on, while stocks last?
“Votary’s Super Boost Night Drops with CBD and strawberry seed are launching exclusively with Harrods and are already a firm part of my evening routine. I also have to mention the incredible Cle De Peau – I’ve waited years to bring this brand to the UK and I can’t wait to have its coveted foundations and creams on my doorstep.”
For more information, please visit Harrods.com