Everything You Need To Know About L’Oréal Paris X Balmain

#BalmainIsWorthIt

Olivier Rousteing is lending his glam Balmain aesthetic to beauty with a new collection for L’Oréal Paris. The French label will release a set of custom lip shades for the high-street label that will be categorized into three colour palettes or ‘tribes’. 

Tribe Glamzone

TRIBE GLAMAZONE Introducing the #TRIBEGLAMAZONE from the #BALMAINxLOREAL lipsticks collection, launching in September. Orange shade is FEVER, brown shade is GLAMAZONE, Beige shade is URBAN SAFARI & kaki star shade is BALMAIN INSTINCT. Stay tuned for more. #UNITEDINVINCIBLE

A post shared by BALMAIN (@balmain) on Aug 7, 2017 at 8:23am PDT

Tribe Couture

TRIBE COUTURE Introducing the #TRIBECOUTURE from the #BALMAINxLOREAL lipsticks collection, launching in September. Red shade is DOMINATION, purple shade is LIBERATION, coral shade is CONFESSION & Rose Gold star shade is CONFIDENCE. Stay tuned for more. #UNITEDINVINCIBLE

A post shared by BALMAIN (@balmain) on Aug 7, 2017 at 5:20am PDT

Tribe Rock

TRIBE ROCK Introducing the #TRIBEROCK from the #BALMAINxLOREAL lipsticks collection, launching in September. Dark brown shade is POWER, grey shade is LEGEND, blue shade is REBELLION & purple star shade is FREEDOM. Stay tuned for more. #UNITEDINVINCIBLE

A post shared by BALMAIN (@balmain) on Aug 7, 2017 at 2:18am PDT

The 12 lipsticks will offer a soft, matte finish with a high-pigment pay-off, as seen in the behind-the-scenes images shared on Balmain’s Instagram page:

BALMAIN INSTINCT #UNITEDINVINCIBLE On set with #Ysaunny wearing the the Balmain Instinct Star Shade from the #BALMAINxLOREAL lipsticks collection, launching in September 2017. Stay tuned for more – 12 unique shades with unique mat finish. #MilitaryGreen #TribeGlamazone

A post shared by BALMAIN (@balmain) on Aug 1, 2017 at 7:58am PDT

Launching in September, the collection will be fronted by several supermodels and L’Oréal Paris ambassadors Doutzen Kroes and Soo Joo Park among others and will include classic reds and nudes as well as unique shades like a rich navy blue, rose gold and khaki green, so whether you favour a more muted make-up look or aren’t afraid of a little colour – Balmain have your beauty needs covered.

#1MonthAndCounting