How This Kuwaiti Beauty Guru Is Turning Her Influence Into A Cosmetic Empire

With over 9 million followers on Instagram, it’s no surprise that Noha Nabil has been listed in Forbes among the Top 10 Most Influential Arab Women in social media. Now, she’s taking it to the next level by launching her own brand…

Kuwaiti social media sensation Noha Nabil (a.k.a. @nohastyleicon) has worked with big name luxury brands like Messika, Givenchy, Fendi and Armani to name a few and has now taken her accolades to her latest venture under her namesake trademark make-up line ‘Noha Nabil’

Inspired by the women for the region, the line focuses on multi-faceted products with power-pigments and long-lasting effects that dares to take on any climate condition.

Deeply rooted in her appreciation for Arab culture and heritage the brand stands confidence, empowerment, and the freedom to express yourself. For the launch, the brand has released four products that emphasise one of the most expressive features Arab women are best known for: their eyes.

The “Sahara” is an all-in-one palette that can be used for the eyes, face, and lips. Created for the everyday woman as well as make-up artists, the palette showcases the essential go-to chic nudes, rich browns, fierce metallics, striking glitters, and vivid colors. “On fleek” and “Winged” eyeliners comprise of a unique applicator shapes to redefine eyes with an easy flick of the wrist to create both dramatic and refined looks effortlessly, while the “Eye Contour” is an entirely adaptable highly pigmented pencil comes in 6 vibrant shades and can be used as kajal, eyeshadow, eyeliner, a base, a highlighter, or even on the lips.

All of Noha Nabil’s available products are 100% cruelty-free and accessible on her website nohanabil.com as of today with many more in the pipeline.

Lead image courtesy of Instagram/nohastyleicon