Rihanna Launches A Fenty Beauty House For TikTokers

Now that’s what we call business-savvy

Rihanna is no stranger to being an online sensation, but this time it’s her brand that’s taken to social media. At a party in Los Angeles for the recent release Fenty Beauty’s new mascara, the singer and beauty mogul also announced the launch of the Fenty Beauty House for TikTok creators.

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Last night it went down!! @badgalriri kicked off our #FULLFRONTALMASCARA house porrrtttyyyy with some of our #FENTYBEAUTYFAMILY! Check out our stories to see what went down! Product Breakdown: #PROFILTRFOUNDATION in 360 #SNAPSHADOWS 2 in #COOLNEUTRALS #FULLFRONTALMASCARA #FLYLINER #SUNSTALKRBRONZER in #BAJANGYAL #KILLAWATTFOIL in #SANDCASTLE #GLOSSBOMB in #FUSSY

A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Mar 5, 2020 at 11:14am PST

The beauty house serves as a hub for creating content on TikTok, the up-and-coming social media application known for its short-form videos. According to the brand, Fenty Beauty house is creators “a beautiful new space to collaborate, express, learn, and build community.” The in-house content creators can “raid the fully stocked ‘Makeup Pantry’ to create the #FentyFace, glow with the flow with killer radiance, and peep endless eye and lip essentials, with Fenty Beauty spotlighting their creative excellence along the way.”

@fentybeauty

Who’s all there?? We got @makayladid as one of our first ##FENTYBEAUTYHOUSE members so stay tuned!!

original sound – fentybeauty

TikTok stars Emmy Combs and Makayla, who were in attendance at the party, are among the first batch of in-house TikTokers. Fenty Beauty’s support of a new generation of creators is both inspired and inspiring, like former BAZAAR cover star Rihanna herself.

Lead image courtesy of Instagram/FentyBeauty.