We know that the Meghan effect is very real - case in point, searches for white high-neck dresses soared following the royal wedding - but it’s not only her fashion that fans are copying, it's her pretty freckles too.
In addition to inspiring people to showcase their natural freckles by wearing barely-there foundation, as the Duchess of Sussex did on her wedding day, or temporarily fake them with eye/lip liner (we recommend Charlotte Tilbury’s Lip Cheat in Iconic Nude), people are going to more extreme measures with permanent make-up procedures.
Cosmetic tattoo artist Gabrielle Rainbow told NewBeauty that she's been “crazy busy” since the royal wedding with faux freckle requests at her studio in Atlanta, and London’s leading permanent cosmetics pro, Tracie Giles, tells Bazaar it’s becoming increasingly popular here too.
“Understandably, Meghan's look is being requested quite a lot in the clinic now, given the fact she managed to go for such a natural make-up look with beautiful skin on her wedding day and she actually embraced her freckles, whereas so many people try to conceal them,” Giles says.
While the cosmetic artist feels it’s a liberating thing, “because so many people now are not only wanting to embrace freckles, but create some they don’t really have,” she also notes it’s not something people should rush into.
First and foremost, there’s the very real risk that you might change your mind, regardless of whether they’ve been naturally placed, or not (another danger). But like any permanent tattoo, there’s no going back.
“While it is a lovely idea, in reality, unless you’ve desperately wanted freckles for a while and have already trialled what they would look like with make-up, it’s probably not a good idea to have them tattooed on,” Giles says.
She recommends practising with various soft shades of brown, using powders or long-lasting eyeliners, and to “try wearing freckles for a long period of time and consistently, just to see how they feel about them”. Only then if someone really loves the freckles, would she recommend using permanent make-up to achieve them.
Even with this cautious advice, she says faux freckles are undoubtedly something we will see more and more of.
“Meghan has definitely started a new trend!” she confirms. Just more evidence of how real the Markle effect is.