Rihanna is no stranger to being an online sensation, but this time it’s her brand that’s taken to social media. At a party in Los Angeles for the recent release Fenty Beauty’s new mascara, the singer and beauty mogul also announced the launch of the Fenty Beauty House for TikTok creators.
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Last night it went down!! @badgalriri kicked off our #FULLFRONTALMASCARA house porrrtttyyyy with some of our #FENTYBEAUTYFAMILY! Check out our stories to see what went down! Product Breakdown: #PROFILTRFOUNDATION in 360 #SNAPSHADOWS 2 in #COOLNEUTRALS #FULLFRONTALMASCARA #FLYLINER #SUNSTALKRBRONZER in #BAJANGYAL #KILLAWATTFOIL in #SANDCASTLE #GLOSSBOMB in #FUSSY
The beauty house serves as a hub for creating content on TikTok, the up-and-coming social media application known for its short-form videos. According to the brand, Fenty Beauty house is creators "a beautiful new space to collaborate, express, learn, and build community.” The in-house content creators can "raid the fully stocked 'Makeup Pantry' to create the #FentyFace, glow with the flow with killer radiance, and peep endless eye and lip essentials, with Fenty Beauty spotlighting their creative excellence along the way."
TikTok stars Emmy Combs and Makayla, who were in attendance at the party, are among the first batch of in-house TikTokers. Fenty Beauty’s support of a new generation of creators is both inspired and inspiring, like former BAZAAR cover star Rihanna herself.
Lead image courtesy of Instagram/FentyBeauty.