10 Fragrance Influencers That Need To Be On Your Radar
From in-depth reviews to sharing their thoughts on new releases, Bazaar Arabia compiles a list of 10 experts that any fragrance lover should be following
These fragrance influencers are making us fall in love with their favourite perfumes with each whiff as they continue to shape the industry landscape in the region.
If you love all things perfume-related and want to be a part of a world where scents tell stories, these content creators are a must-follow. Whether you’re a fan of French fragrances, rich oil-based Arabian scents, or the allure of bakhoor, keep an eye out for these fragrance enthusiasts.
Bazaar Arabia has curated a list of 10 fragrance influencers that need to be on your Instagram following list…
10 Fragrance Influencers and Experts That Need To Be On Your Radar
Mona Kattan
The self-proclaimed “Perfume Princess” and founder of the global fragrance brand Kayali is one of the experts in the field to follow. She often treats her Instagram family with a peek inside her collection of thousands of perfumes. Follow her for reviews of the newest designer releases from around the world, Arab-owned brands and everything to do with the world of perfumes.
Kamal Khlefat
With over 120,000 followers on Instagram, Kamal has made a name for himself amongst perfume enthusiasts. His interactive videos and practical tips keep his list of followers growing by the day. He not only reviews the latest fragrance launches but also tackles frequently asked questions, such as how long it takes for a perfume to expire and which notes to look out for to get the longest lasting scent.
Demi Rawling
With almost 70,000 followers on Instagram, and tremendous passion for fragrances, Dubai-based Demi Rawling is a well-known name in the beauty world. She believes in breaking stereotypes when it comes to wearing perfume, playing with different notes and layering.
Saad Aldosari
Saudi Arabia-based Saad is the ultimate perfume addict, and he has an extensive collection to prove it. He’s quick to post about his latest discoveries. His latest review includes Louis Vuitton’s Myriad, the latest addition to their Les Extraits Collection that was announced at the end of 2023.
Amna Al Habtoor
Founder of Arcadia, a UAE-born fragrance brand, perfumer Amna Al Habtoor is not only a lover of scents but also knows what goes behind creating one and owning a business.
Rami
With expertise in both oriental and French perfumes, Rami, known as @hello.rami online, shares his perfume knowledge on the daily with over 20,000 followers on Instagram. He’s often seen at industry events such as Beautyworld Middle East and the Taif Rose Festival.
Sarah Kanj
Lebanese influencer and perfume brand owner, Sarah, explored her love for fragrances while she lived in Saudi Arabia. Now, her Instagram page has cultivated a community of perfume enthusiasts, who log in to get in-depth reviews and follow her collaborations with other influencers.
Michella
Popular not only on Instagram but also on YouTube and TikTok, Michella, known as @curlyfragrance online, gets hundreds of comments every day asking for her favourite fragrance picks. She’s known for comparing different perfumes, teaching her followers how to get the most out of the fragrances they buy, and rating scents.
Mohammed Sultan Habtoor
With his keen interest in style, travel, and of course, fragrances Mohammed needs to be on your following list if you too love perfumes.
Shadi Samra
Shadi has decades of experience in the industry and has been involved in various stages of fragrance production. Follow him on Instagram for his expert advice and analysis of the latest perfume releases. He’s also great at finding lesser-known brands to try out.
Lead Image Courtesy of Instagram/@demi.rawling