Beyoncé’s Haircare Line: Can You Buy it in the UAE?
The Queen B is unveiling the secrets behind her crowning glory
It’s official – Beyoncé is venturing into haircare! After months of speculation, the singer announced she is releasing a beauty line of her own.
Just ahead of her viral Super Bowl commercial on Sunday — in which the she revealed she is releasing a new album and teased two new upcoming singles — the award-winning performer took to Instagram on 6 February to announce the launch of her haircare brand.
The official announcement comes almost a year after she initially sparked speculation. Back in May 2023, the “Texas Hold ‘Em” singer shared an a photo of herself seated at a vanity mirror holding a curling iron and surrounded by unlabelled sampled bottles. The uncaptioned Instagram post was accompanied by a note in which Beyoncé detailed her experience working in her mother’s hair salon while growing up.
“I can’t wait for you to experience what I’ve been creating,” she teased.
The post sent the Bey Hive into tizzy, with many predicting a haircare range would soon follow. However, in true Beyoncé fashion, details on the line has remained tightly under wraps, until now.
Below, Bazaar Arabia shares everything we know so far about Beyoncé’s haircare brand.
What is Beyoncé’s Haircare Line Called?
On her Instagram post on 6 February, Beyoncé announced the name of her haircare brand is Cécred (pronounced ‘Sacred’). The cinematic Instagram Reel shows footage of an old hair salon which appears to be her mom Tina Knowles’ former salon, Headliners, in Houston, Texas, before cutting to a montage of women cutting and styling their hair. Beyoncé appears in a quick clip towards the end.
In another post, shared to Cécred’s official Instagram account, the caption reads: “The rumours are true.”
“Obviously I grew up in my mother’s hair salon”, Beyoncé says in a voiceover on the post, before cutting to fan videos and TikTok creators discussing the line.
When Will Cécred be Available?
The official launch date for Cécred is 20 February 2024.
What Products Can We Expect to See?
Details on the products included in the debut line have not yet been revealed. But according to the brand’s website, the philosophy behind Cécred infuses an ethos of “science” and “rituals”. If Beyoncé’s luscious locks are anything to go by, we predict an extensive haircare range will be made available.
Beyoncé’s Haircare Line: Can You Buy it in the UAE?
Regional Beyoncéfans and hair enthusiasts might be wondering if Cécred will be available in the UAE. However, it is yet to be confirmed in which in countries Cécred will be made available. For now, fans can sign up for email updates on cecred.com.
Lead image courtesy of Instagram/@beyonce