When adidas Running launched its global Run For The Oceans campaign last year, no-one could predict it would unite nearly one millions runners and raise a whopping $1 million for long-term partner Parley for the Oceans to invest in the education of future generations on the issue of marine plastic pollution. The partnership even saw five million pairs of shoes created using recycled ocean plastic. Well now the initiative is back for a second year running, and this time it’s aiming to up its goal to a cool $1.5 million. Want to do your bit? Then read on…
adidas and Parley For The Oceans are working to eliminate plastic pollution
This year for World Oceans Day, celebrated on June 8, the introduction of the 2019 Parley range will see the company produce a record-breaking 11 million pairs of shoes using upcycled marine plastic waste, bringing together more runners in more locations than ever before to lace up and run for the oceans. Literally.
For every kilometre completed between June 8 – 16, adidas will contribute $1 to Parley Ocean School programs, with the aim to launch the Parley youth activist platform. The best bit? Runners worldwide can sign up and track their runs by joining the Run For The Oceans challenge via the Runtastic app, so what are you waiting for? Just follow these simple steps:
1. Download the Runtastic app on your phone.
2. Tap the Progress tab.
3. You can select Run For The Oceans under Challenges. Click Join Challenge.
4. Track all of your runs with Runtastic — every kilometer you run between June 8 and June 16th counts!
adidas will contribute $1 to Parley Ocean School programs for every kilometre run
“As a global brand, and as global citizens, we have an incredible role to play in conserving the oceans and our planet,” says Nicole Vollebregt, Senior Vice President Global Purpose, adidas. “It is our responsibility to use our platforms, products, and voices to not just raise awareness, but to put into effect real action. Run For The Oceans is aimed to educate and empower future generations to get out and make real difference. Today’s youth are highly socially conscious and have a huge drive for change, so this event is all about giving them the tools and the empowerment to engage with the environment, to run, to sweat, and to reshape our planet.”
See you on the track!