This New Homeware Brand Is Championing A Sustainable Lifestyle In The Most Chic Way

BY Naomi Chadderton / Sep 10 2019 / 17:20 PM

The Goodness Company has just launched in Dubai and we legit want everything

This New Homeware Brand Is Championing A Sustainable Lifestyle In The Most Chic Way
Image: Instagram/TheGoodnessCompany

So you’ve introduced sustainability into your daily diet and recycling habits, but what about into your home? Luckily conscious lifestyle brand The Goodness Company has just launched in Dubai offering stylish sustainable homeware and we recommend you stop what you’re doing right now and check it out.

The Goodness Company

Founded with a deeply-rooted philosophy to unite soulful products with people who are passionate about leading an environmentally-friendly life as possible, The Goodness Company is standing up against disposable culture in an attempt to make single-use household items a thing of the past and we are totally on board.

So far so good, right?

You’ll be able to get your hands on glass and steel straws (Dhs25 for a pack of four) as well as chic bamboo toothbrushes that will take pride of place in your bathroom. Did you know that over 99 per cent of the world’s population uses plastic toothbrushes? That leads to an estimated one billion that end up in landfill or the ocean in the US alone, and the worst thing is they don’t break down. Luckily bamboo versions are totally biodegradable, so that’s one less thing to worry about.

The Goodness Company

The Goodness Company also houses ethically-sourced products from The Copper Collective, which specializes in copper bottles, tumblers and jugs that will alkalise your water while ensuring small villages and family run businesses are supported in the copper trade which have been running for generations.
For those with a sweet tooth, stock up on a huge array of no added sugar and all-natural chocs, organic bars, spreads and protein disks that are ideal for those who live a health-concious life but still like to indulge once in a while. There’s no palm oil in any of its products either, so you’ll be doing your bit for deforestation at the same time.

All products are available online and in the new stores Dar Wasl Mall Jumeriah and House of Fraser, so go on and get involved!