The Middle East's first fully fledged sustainable community and Dubai's first net zero energy development, The Sustainable City, is on track to get rid of single-use plastics like plastic bags, straws, water bottles and food packaging. Sustainable communities developer Diamond Developers has revealed plans to lower the development's consumption of single-use plastic by a whopping 90%. And it's aiming to do this as early as 2020.
The use of single-use plastics, a known environmental polluter, is already forbidden in parts of The Sustainable City including in the Diamond Developers offices and in the Visitor Centre. The first step in the plan is to cut use by 50% in the upcoming three months.
The time for change is now, with 66% of people wanting to support companies who are improving social and environmental aspects. It's our responsibility to provide sustainable solutions and options. #SustainableFuture #MakeAChange #Sustainability pic.twitter.com/op85PDo0vL— The Sustainable City (@TSCDubai) July 17, 2019
And in practice, how will this be achieved? Measures range from water fountains in public areas like gyms to filtered water rather than plastic bottled water appearing on restaurant menus, in an effort to phase out the use of plastic water bottles and cups. Another one of The Sustainable City's initiatives involves community-produced fabric shopping bags, designed to replace plastic ones.
Faris Saeed, CEO of Diamond Developers, said in a statement: "While plastic is integral to lives, people often tend to forget that plastic pollution is also one of the most damaging to our ecosystem. The Sustainable City’s goal to reduce single-use plastic consumption by 90 per cent by 2020 underlines our commitment to promoting a sustainable environment and reducing our ecological footprint to secure a greener and cleaner nature for future generations. We believe it is important to act decisively – and now – to achieve our goals."