Are You Ready For Huda Beauty's Controversial New Launch?

Huda Beauty, Huda Kattan, Beauty
It's her most shocking product yet

If you're one of Huda Kattan's almost 25 million Instagram followers, you may have spotted a rather...unusual product teaser that was uploaded to the beauty magnate's story overnight.

Huda Beauty April Fool

Announcing the release of the new Huda Beauty Desert Dusk Sand, the story reveals a branded ziploc bag stuffed with "100% real sand". With the waitlist now open, Desert Dusk Sand will be available to purchase from today, April 1st.

April 1st.

Huda Kattan

Huda's gone the extra mile with this year's April Fool's Day prank, sending bags of the sand to select influencers to 'test', comparing the high-quality Dubai sand to its grittier counterpart from the playgrounds of L.A. and showing off swatches.

Huda Beauty April Fool

Huda even repostedd a teaser of Instagrammer Ania Guellard spreading the sand on her face, creating heated discussions in the comments about the viability of the product.

While Huda is no stranger to suggesting unusual and sometimes unadvisable skincare hacks - hi there, lemon juice, nutmeg, sea salt -  you'd have to be a few eye shadows short of a palette to fall for this one. Right?


Huda Beauty, Huda Kattan, Beauty