It’s been a busy week for Charlotte Tilbury. The celebrity make-up mogul spent Saturday painting the faces of Hollywood’s biggest A-listers for the royal wedding, and now the beauty brand has announced the launch of its new Beauty Wonderland in The Dubai Mall.
The new store aims to be an immersive experience made up of nine different ‘worlds’.
‘Magic Mirror’ is a state-of-the-art mirror that turns into a camera when you stand in front of it and will virtually transform your make-up, allowing you to test out different looks; ‘Charlotte’s Superstar Wall’ offers customers behind-the-scenes tips and exclusive tutorials; ‘Lipstick Lovers’ boasts the full range of Charlotte Tilbury lip products; ‘Magic Skin Bar’ is all about skincare; the ‘Iconic 10-Look Wardrobe’ showcases the brand’s signature faces of make-up; ‘Team Tilbury’s Private Beauty Boudoir’ can be booked out for group experiences; ‘Charlotte’s Gift Shop’ and ‘Engraving’ are, well, pretty self-explanatory; and the ‘House of Rock ‘N’ Kohl’ is an exhibition-style area of Charlotte Tilbury’s most iconic works, from Kim Kardashian to Kate Moss.
“I have always loved the Middle East and Dubai, Arab women understand the power of makeup more than anyone else,” says Charlotte Tilbury. “They share my passion for the best! I have waited for this moment for so long because it was so important to me to create an incredible Beauty Wonderland here in Dubai that would make everyone’s beauty dreams come true… the Dubai Mall is the largest mall in the World and it’s such an incredible, magical space and I feel it’s the perfect setting for my brand.”
The Charlotte Tilbury Wonderland is launching in The Dubai Mall on 28 June, and on the make-up counters in The Perfumery, The Dubai Mall on 5 July.
But for now, you can shop Charlotte Tilbury in the GCC on www.charlottetilbury.com