The 'hardest secret to keep' is finally out. YSL Beauty has appointed London-born songstress Dua Lipa as its latest ambassador. Dua joins the likes of actress Zoë Kravitz and model Kaia Gerber, who are Global Makeup Ambassadors for the brand.
A two-time Grammy award winner and global style icon, the 23-year-old fronts YSL Beauty's new feminine fragrance, which drops later this year. Although little more is known about the fragrance at present, Dua did tease a campaign shot when breaking the news to her 30 million-strong army of Instagram followers. Pictured in a signature trouser suit, she also admitted playing "a small role in helping choose the final scent".
The singer released her eponymous debut album, Dua Lipa, almost exactly two years ago. Instant hits like New Rules, Hotter Than Hell and Blow Your Mind propelled her to international stardom, earning her the title of most-streamed female artist that same year.
In a statement, the brand said of the British singer, "She is pop music’s bold new voice. She is a dreamer and a doer. She is a cultural definer. She is a fashion icon, “She can be powerful and hyper-feminine. Ultra-cool and burning up. Because she embodies today’s liberated, no-compromise, write-your-own-rules YSL woman."
This may be the star's first beauty partnership, but you can be certain it won't be her last.