YSL Beauté has announced that Kaia Gerber is its new make-up ambassador.
The 17-year-old model will start her new role in January as the face of the Rouge Volupté Shine moisturising lipstick, followed by a campaign for Touche Éclat and Mascara Volume Effet Faux Cils.
Keith Kandell for YSL Beauté
“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and make-up,” Gerber says of the news. “I love the DNA of a brand that is so subversive, while being so luxurious and cool.”
She joins actress Zoë Kravitz, who is the brand’s global make-up ambassador and the face and spokesperson for the fashion house's famed fragrance, Black Opium.
YSL Beauté’s international general manager, Stephan Bezy explains why Gerber is the ideal addition to the brand's line-up. “Kaia is a blossoming talent with a unique sense of style and a stunning beauty. The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey those values, which entirely resonate with what YSL Beauté stands for.”
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Closing part one of Saint Laurent last night @anthonyvaccarello @____arnaud____ @alastairmckimm @pg_dmcasting @samuel_ellis you guys never fail to bring tears to my eyes. I will always remember walking on water under the Eiffel Tower. my forever family @ysl thank you for creating magic!
Over the last month during the Spring/Summer 2019 fashion week shows Gerber not only walked for Saint Laurent, but also the likes of Valentino, Isabel Marant, Chloe, Versace, Moschino, Prada, Fendi, Marc Jacobs and Calvin Klein – a demonstration of just how in-demand she is.