Huda Kattan's signature always-on-point eyeliner look has seen fans around the world beg the beauty mogul to drop the product. We thought we'd never see the day but lo and behold girls, the beauty queen and billionaire entrepreneur is on fire with the launch of the ‘Life Liner’.
The hybrid liquid-pencil eyeliner is water proof, smudge proof and the blackness intensity is unreal.
The Life Liner campaign launch by Huda Beauty. Courtesy of Huda Beauty
“When we were asked to do an eyeliner I always said no, no, we’re never doing an eyeliner - there are amazing eyeliners out there we could never do an eyeliner until it’s different in some way,” Huda excitedly tells her fans in a recent YouTube video.
“I am really proud to show you guys Life Liner. I will tell you guys it is the blackest, the mattest, the most long-lasting eyeliner.”
Life Liner by Huda Beauty. Courtesy of Huda Beauty
Perfected over three years (the cut of brush took three months to make alone), the lightweight product embodies a beautiful textured fibre brush and was crafted using high molecular weight silicones, silicone resins and an anhydrous formula for extra blackness, the smoothest texture and flawless application every time.
Pair the liner with Huda Lashes and voilà, you're set to slay.
Watch: Behind-the-scenes on our October cover shoot with Huda Kattan