Beautycon has grown to become one of the biggest beauty events on the calendar in the US, bringing together fans, influencers, brands, celebs and industry experts from around the world at convention centres in Los Angeles and New York. This year's LA edition took place on 10 - 11 August and boasted a star-studded lineup (a literal festival-style lineup) of makeup artists, entrepreneurs, social media stars and performers.
Some of the beauty industry's major players congregated at the event - the likes of Anastasia Soare (AKA Anastasia Beverly Hills) the Kardashians' hairstylist Jen Atkin and make-up artist extraordinaire Sadaf Beauty. Hollywood A-listers also walked Beautycon's pink carpet, including Priyanka Chopra, Ciara and Yalitza Aparicio.
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Had an AMAZING time at @beautycon!! Thank you so much to everyone who came out! I loved meeting you all & hearing your incredible stories! You guys touched my soul! Thank you @moj for putting this incredible event together & a special thank you to our #hudabeautyDreamTeam for working so hard and putting in sleepless nights to make this happen!! Love you all!
But, it appears, the main draw was Iraqi-American entrepreneur, beauty expert and all-round girlboss, Huda Kattan. The former BAZAAR cover star showed up at the event with her sister and business associate Mona, and faced an exhilerated crowd who were chanting her name and desperate to snap a photo. According to InStyle, Huda Beauty's pop-up stall and photobooth at the convention had impressive queues that snaked around the venue.
Are we really surprised, though? Let's be honest, we'd be going crazy for Huda at Beautycon too.