Beauty entrepreneur and all-round beauty boss Huda Kattan had a meet-and-great scheduled for 7pm in The Dubai Mall last night to coincide with the launch of her highly anticipated highlighter palette. However, she was forced to cancel the event amid growing concerns about safety.
Though the event wasn't due to start until 7pm, huge crowds had begun to gather up to five hours before Huda's arrival. Huda took to Snapchat to explain the situation to her fans and to say that they were trying to get more security in place so that the event could go ahead.
"We had a little bit of an issue today with our highlighter launch and the appearance. I was planning on being there to launch it, and there’s been a crowd there since this morning. The crowd started to get a little big and a little aggressive, and we started to get a little worried whether or not the crowd could be controlled. I have a lot of security around me, but there’s really no security around the crowd to keep everyone safe, and Dubai Mall got a little concerned because safety, of course, is the most important thing for everybody in the mall. With crowds and people being a little aggressive and maybe even not being polite to each other, there was a lot of concern from everyone, myself included, just because we want to make sure it’s a happy event."
Hi my loves, I'm very, very sad to announce that due to extremely high safety and security concerns we have been forced to cancel tonight's Meet & Greet. Dubai Mall is one of the most visited and safest places in the world, which is why crowd control was very important! There are way too many people waiting at Sephora and we are above capacity limits according to health and safety regulations I have been counting down for this event for over a month and I've really been looking forward to meeting you all! Words can't describe how sad I am I'm really sorry to everyone who planned on coming out tonight but this is beyond our control. Your safety is our main priority and we can't compromise it under any circumstances! You have no idea how sad I am about this, but again - I want you all to be safe! Thank you so much for all your love and support, ILYSM
Once the event had officially been cancelled, Huda told fans, "I can't stop crying. My team and I have been so stressed. Everyone is really just trying to do their best to see if we can change anything but ultimately safety is number one." She continued, "Some people don't do well in crowds," before sharing a video on her Instagram Story taken from within the Sephora store in The Dubai Mall that showed people fighting whilst waiting.
The former Bazaar cover star, who was recently named by Forbes as one of the biggest influencers in the world, expressed her sadness at having to cancel the event, saying, "I was literally almost in tears in the office, just thinking that people have been waiting to meet me. I would never want to let people down... I’m so, so, so sad."
If you want to see what all of the fuss was about, you'll need to get yourself to Sephora to snap up your own palette before they inevitably sell out.