To celebrate both his vision of beauty and his creative legacy, the Karl Lagerfeld x L'Oréal Paris collection was revealed worldwide on September 20 and officially launched a week later to coincide with Paris Fashion Week.
Although there weren't any fashionista's to be seen crashing the stage, the launch of this highly covetous collection was an exciting moment for the many fans of these two brands. The new range, which is complemented by a truly striking ad campaign which conjures the fashion legends' instantly recognizable style, imbibing the iconic rock-chic sensibility and marrying it with an infusion of the dramatic and effortless sense of Parisian elegance.
Delphine Viguer, L'Oréal Paris' Global Brand President says that, "While Karl upturned the hierarchy of the landscape to democratize fashion, L'Oréal Paris is committed to making beauty according to women's own rules and desires. We look forward to sharing with the world the makeup borne from this creative connection: Karl Lagerfeld's rock-chic and L'Oréal Paris' empowered vision of beauty."
Karl Lagerfeld x L'Oréal Paris is available to purchase now.