Alongside the launch, the brand has dropped a campaign video featuring eight iconic female figures and influencers: Emirati figure skater Zahra Lari, mountaineer Fatima Deryan, international beauty brand ambassador for Marc Jacobs Rhea Jacob, entrepreneur Kawthar Al Sulayem, designer Dalia El Ali, CEO of Dashing International Group Noor Al Tamimi, Jazz singer Layla Kardan and Saudi Designer, Arwa Al Banawi.
“Today, a piece of jewellery is not just a fashion accessory. It means so much more to women – it is an expression of identity, a confidence booster, and, I believe that confidence can be amplified by what you wear,” says Nathalie Colin, Swarovski’s Creative Director.
“Women are truly a force to be reckoned with, and the Swarovski Power Collection is a symbol of this. This new collection is one that truly transforms, and that's brilliantly liberating.”
Zahra Lari wears the new bracelet from the Swarovski Power Collection
Courtesy of Swarovski
Made for all occasions, the jewellery featured in the collection can be owned in three different styles. For the winter season, the iconic Swarovski Slake wrap bracelet now features ‘Crystal Silver Night’, ‘Scarlet’ and ‘Montana Crystal’ tones and emerald shades.
Also included are gleaming new bracelets with an ‘evil eye’ and ‘swan’ symbol, adorned with Swarovski crystals and crystal pavé detailing, designed to complement the influx of powerful women in the Middle East and beyond. swarovski.ae