La Prairie Fight Global Warming By Pledging To Support Glacier Research
Switzerland’s iconic Alpine is suffering the effects of global temperature increase
Luxury skincare brand La Prairie has pledged its commitment to the preservation of Switzerland’s iconic Alpine glaciers by making a donation to the ETH Zürich Foundation to support glacier-related research.
The reverberations of global temperature increases have been felt throughout the world but the most noticeable impact has been the alarming rate at which glaciers and ice masses have been receding. The melting of these ice masses has an adverse two-pronged effect: decreasing fresh water resources and contributing to rising sea levels.
Having drawn inspiration from its native country since 1931, La Prairie takes pride in contributing to the internationally-recognized efforts of ETH’s Glaciology department to support pioneering efforts to mitigate the effects of global warming to Switzerland’s glaciers.
The melting of these ice masses has an adverse two-pronged effect: decreasing fresh water resources and contributing to rising sea levels
La Prairie
“We are very honored to support ETH with this donation. Their pioneering work in the field of climate studies, glaciology and environmental conservation is in line with La Prairie’s overarching value of Swissness – a value centered on excellence and innovation – and its heritage of applying scientific advancements to the preservation of natural beauty. We firmly believe that it is essential to support and encourage academics working in the field of environmental research in order to protect not only the natural beauty of La Prairie’s birthplace, but to preserve its resources for generations to come,” said Patrick Rasquinet, Chief Executive Officer of La Prairie.
“This knowledge is not only essential to quantify and understand ongoing changes, but also to design and plan strategies for mitigating and adapting to changes yet to come. La Prairie’s support is a welcome contribution to our efforts,” added Prof. Dr. Daniel Farinotti, Head of the Glaciology Section at ETH.