L'Oréal Partners Ups With bgX So You Can Get On-Demand Glam

BY Harper's BAZAAR Arabia / Mar 11 2019 / 17:10 PM

And thanks to Uber, they'll show up at your doorstep within 30 minutes of booking

L'Oréal Partners Ups With bgX So You Can Get On-Demand Glam
Courtesy of bgX

If you have a blow-out emergency on your hands - which, if you're a girl-on-the-go it's way more often than you'd like - thankfully you've got back-up. L'Oréal Middle East and beauty tech platform bgX [from Blowout&Go] have joined forces to make coiffing even more convenient in Dubai and Abu Dhabi. They connect customers with the UAE's top salons and L'Oréal products (along with other top haircare brands) to show up right at your doorstep within 30 minutes and sort out your hair situation, whatever it may be.

No appointment required, using the bgX app you can book a haircare professional to show up at your house or office, courtesy of their partnership with Uber.

They've harnessed the power of servicing audiences who want instant results when it comes to beauty. With everything imaginable at your fingertips, from food to dry cleaning, why not be able to book a blow-out when you need one?

"Integrating our bgX platform with [L'Oréal Middle East] to offer the world's fastest e-comm platform and lead platform for the on-demand beauty service in this  market makes absolute sense. It is an honour to be working with a team that represents so many UAE salons," said the co-founder and CEO of bgX Ali Rafi in a statement.

In addition to Dubai and Abu Dhabi, the bgX app services London, Paris, and the U.S., providing on-demand haircare services and product delivery worldwide.

To book ASAP, download the bgX app.


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