Shiffa Beauty, the UAE-based sustainable skincare brand, celebrated the opening of its concept store, Shiffa Curated on Sunday evening, with a dazzling showcase of the latest collection by Middle Eastern jewellery house, Bil Arabi.
Dubai's latest skincare pop-up, located in DIFC, is the brainchild of Dr. Lamees Hamdan, the Emirati doctor-turned-entrepreneur who founded Shiffa Beauty back in 2004. Shiffa Curated was born out of Dr. Hamdan's desire to reintroduce a sense of intimacy and surprise back into the consumer market.
"I want to celebrate home-grown brands in a space that piques curiosity and always sparks joy. For me, Bil Arabi is a brand that's constantly innovating. Nadine [founder of Bil Arabi] is an innovator and her jewellery certainly does spark joy and leaves us wondering - what’s next!"
Bil Arabi's brand new 'Fire' collection, as well as other specially curated pieces, will be available alongside a complete range of Shiffa Beauty products up until the end of December 2019.
Visit shiffa.com for more information.