Shiffa Beauty Just Opened Their Brand New Pop-Up Store In Dubai

The UAE-based skincare brand launched their concept store, Shiffa Curated on Sunday evening

Shiffa Beauty, the UAE-based sustainable skincare brand, celebrated the opening of its concept store, Shiffa Curated on Sunday evening, with a dazzling showcase of the latest collection by Middle Eastern jewellery house, Bil Arabi.

Dubai’s latest skincare pop-up, located in DIFC, is the brainchild of Dr. Lamees Hamdan, the Emirati doctor-turned-entrepreneur who founded Shiffa Beauty back in 2004. Shiffa Curated was born out of Dr. Hamdan’s desire to reintroduce a sense of intimacy and surprise back into the consumer market.

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Aya is a celebration of the alchemical craft of perfumery, steeped in the exotic traditions of the casbah. Kore speaks of the art of seduction, where desirability is always charged with danger. #perfume #exotic #seduction #shiffabeauty

A post shared by SHIFFA (@shiffabeauty) on Jun 25, 2019 at 9:20am PDT

Commenting on the celebration of the launch, Dr. Hamdan said, “I have been a fan of Bil Arabi for many years. I couldn’t think of a more perfect brand for us to launch our pop-up with.”

“I want to celebrate home-grown brands in a space that piques curiosity and always sparks joy. For me, Bil Arabi is a brand that’s constantly innovating. Nadine [founder of Bil Arabi] is an innovator and her jewellery certainly does spark joy and leaves us wondering – what’s next!”

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Your skincare secret to #gettheglow before the weekend sets in #shiffabeauty #luxuryskincare

A post shared by SHIFFA (@shiffabeauty) on Jul 4, 2019 at 10:34am PDT

Bil Arabi’s brand new ‘Fire’ collection, as well as other specially curated pieces, will be available alongside a complete range of Shiffa Beauty products up until the end of December 2019.

Visit shiffa.com for more information.