This Muslim Athlete Is Pantene’s Newest Ambassador

BY Michaela Williams / Aug 21 2019 / 09:15 AM

Ramla Ali continues to give us serious hair envy with her new campaign

This Muslim Athlete Is Pantene’s Newest Ambassador

An advocate for natural hair, boxer Ramla Ali is the perfect role model for curly-haired girls, with haircare brand Pantene announcing the champion boxer as the one of the first members of its new ‘Power Squad’.

The first Muslim woman to win a boxing title for the UK, she moved from war-torn Somalia to London as a child in the 1990s, and picked up the sport as a teen. She went on to win both the British and English titles in 2016, and is currently in training to compete at the 2020 Olympics.

Speaking with Harper’s BAZAAR U.K, Ali detailed how her Islamic faith celebrates hair as being “really important; it's considered a woman's beauty”.

However, Ali says that learning to love her locks was a journey of self-acceptance, telling BAZAAR “I never really liked my hair growing up, because I'd see girls on television and they would always have straight hair.”

View this post on Instagram

A post shared by Ramla Ali (@somaliboxer) on

"Over time, I learned to embrace my hair and to be more confident. There wasn't one moment where I suddenly thought, 'I love my hair', but it helped when I started to see more diversity on television, including girls with hair like mine. Now, I like the fact that my hair is not the same as everyone else's. I'd describe my hair as: big, bouncy, loud and proud. Who wants to be the same as everyone else?

"I wish that someone who looked like me had been in a haircare campaign when I was growing up. I think I'd have loved my hair a bit more and probably not have tried to straighten it as much as I did, so I wouldn't have as much damage now."

Ali joins fellow Brits Katie Piper and Paris Lees for Pantene’s new campaign.