Directed by fellow Oscar winner, cinematographer Emmanuel Lubezski, the new Mon Guerlain campaign aims to capture the sensation of pure independence and the luxury of freedom – so where better than to shoot than the Guerlain muse’s remote Cambodian home? Watch the video to see exclusive behind-the-scenes footage of Jolie at ease and eating lychees with the crew and sneak peeks of her rainforest longhouse – we definitely need her hanging wicker lamps for our own dining room.
Of the stylistic decisions to shoot the fragrance campaign within her own home, a traditional Cambodia longhouse secluded in the lush tropics of the rainforest, Angelina says that she wanted to remain authentic. “I like the idea that you represent something that is truly like how you live in real life. I think people know that: when there’s truth or when there’s a fairy tale. I think they prefer the truth.”
Since starting her family foundation in Cambodia 18 years ago, Jolie’s focus has expanded from clearing landmines to protecting the environment from illegal logging, gem mining and poaching, with her Cambodian-run foundation also hosting ten schools and two clinics. “We’re all a family and work very well together,” Jolie tells Harper’s Bazaar US of her work in the country. “Cambodia has been through so much and is still trying to recover, but the people are so beautiful and so strong. We wanted to be part of helping the country move forward.”
Looking nothing short of luminescent in the campaign itself, the Oscar-winning actress wanders through her own private home in remote northwestern Cambodia, wrapped in only a sheer sheet as she makes her way through her house. Set to the iconic sounds of ‘Wild Thing’ by The Troggs (Jolie’s uncle was the anthem’s songwriter), she slides into a delicate slip and soaks up views of the incredible surrounding rainforest as she explores the foliage in a sudden sun shower.
Available in September, new Mon Guerlain EDP Intense also introduces elements of the rainforest, with the woody oriental fragrance offering notes of earthy patchouli and warm sandalwood, with mandarin and lavender top notes, with Guerlain’s signature vanilla heart. “We think of perfume as something in a bottle, but it’s really different materials and essences collected from around the world,” Jolie acknowledges of the scent’s composition. “So, it felt very natural that nature would be a part of a perfume commercial. It’s what really inspires it.”
Mon Guerlain EDP Intense, Guerlain, Dhs684 for 100ml and Dhs491 for 50ml, to launch in September.