The latest couture house to join the fight against the novel coronavirus is Dior. The French luxury label has repurposed its Baby Dior ateliers in Redon to contribute in the production of medical masks.
According to a spokesperson for the brand Dior is “actively committed to aiding and protecting all those who are on the front line every day.”
The masks are stitched on a volunteer basis by the famed ‘petite mains’, the French seamstresses who traditionally work behind the scenes to create the intricate craftsmanship that make high-end designer items stand out.
The campaign #DiorStandsWithYou is one of many campaigns launched by fashion houses to raise awareness, help the strained France healthcare system and other hard hit European nations.
Lead image courtesy of Dior.