Italian luxury brand Gucci has announced that it will be making two separate donations to both a local and global crowdfunding campaigns, in order to do its part in stopping the spread of the novel coronavirus.
Gucci plans to contribute €1 million (approximately Dhs4.1 million) to the National Civil Protection Department via For Funding, an Italian crowdfunding platform by Intesa Sanpaolo. Anotherr million will go to the UN’s “COVID-19 Solidarity Response Fund” to help the World Health Organization via a fundraising page on Facebook.
Links to both these fundraising initiatives will be featured on the brand’s website and promoted across its social media channels.
Gucci isn’t the first notable luxury brand to take a stance in the fight against COVID-19 and support the Italian healthcare system. Versace recently made a large contribution to hospitals in Milan, and a number of fashion houses such as Bvlgari and Louis Vuitton have repurposed their production centers to create hand sanitizer for hospitals.
Lead image courtesy of Jason Lloyd Evans