As many families around the world continue to be affected by COVID-19, one Jordanian ready-to-wear label is stepping up and doing its part in supporting the most vulnerable members of the community.
Nafsika Skourti has joined forces with coffee roasting company Al Ameed and has launched a new social media-focused initiative to raise funds to supply food to the families most affected by the novel coronavirus pandemic.
The concept of the campaign is very straightforward: anyone who shares their answers to a questionnaire the brand prepared and shared across their social handles, will automatically have $15 (Dhs55) donated to Al Ruwwad, the foundation for sustainable development supporting food and hygiene needs for families in Jordan during the COVID-19 crisis.
The initiative has already exceeded its target of $15,000 (Dhs55,096) in its first three days. 1,400 shares were gathered, raising $21,000 (Dhs77,134), which ultimately can feed up to 300 families for a whole month.
“COVID-19 has reminded us that we are all on one planet, where all struggles are shared and all good is cumulative, and so, we hope to compile all the answers we received into a beautiful coffee table book, a time capsule of a sort,” Nafsika, fashion designer and co-founder of the brand, said.
“We are beyond grateful to everyone that shared, participated, and pushed this fundraising campaign as if it were their own,” co-founder Stephanie Skourti said.
The initiative received support from various influencers and entrepreneurs throughout the region such as such as Jessica Kahawaty, Salma Abu Deif, Hannah Rasekh and Nathalie Fanj, to name a few.
Lead image courtesy of instagram/nafsikaskourti