As quarantine continues to become the new reality, upcoming fashion weeks around the world have been cancelled or postponed indefinitely.
The British Fashion Council has announced that men’s fashion week in London, which was scheduled for June, will no longer take place. In Italy, The Camera Nazionale della Moda Italiana also postponed Milan’s menswear fashion week to September. Both Paris men’s fashion week and Haute Couture Week have also been cancelled in France.
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During #LFW, @motherofpearl’s founder @amy_powney launched the #FashionOurFuture Instagram campaign encouraging people to change way we consume fashion, to halt the industry’s contribution to climate change. The campaign launched at #PositiveFashion Exhibition during #LFW, as participants pledged, and captured photos to share across social media, using #FashionOurFuture. With currently over 1000 tagged posts, the campaign continues to further the conversation around #PositiveFashion and encourage positive action
The news comes as Italy experiences an unprecedented strain on its healthcare system due to the coronavirus pandemic, and as France makes the call to extend its national lockdown into April. A number of fashion events have been cancelled or rescheduled including the Met Gala and resort shows around the world. In New York, the Council for Fashion Designers of America has been urging designers to stop presentations.
The fashion industry has been hit hard by the COVID-19 pandemic. Brands and organizers have been experimenting with alternative methods of showcasing collections by going digital. Tokyo and Shanghai Fashion Week were both presented via livestream, as other fashion brands express interest in alternative ways to share their upcoming collections with
Image courtesy of Jason Lloyd Evans.