This Ramadan, Al Tayer is collaborating with the charity Beacon of Hope UAE, a non-project organisation founded in 2016 by Sheikha Shamma bint Sultan bin Khalifa Al Nahyan, granddaughter of HH Sheikh Zayed bin Sultan Al Nahyan, that targets children who have been affected by wars, poverty and natural disasters.
The charitable initiative that has been launched for the Holy month aims to send solar kits to underprivileged children, who are subsequently taught to assemble their own light, leaving them with new skill and an educational lesson in science and physics.
These ‘Beacons in a Box’ have already impacted thousands of children in need in Liberia, rural Morocco, Djibouti, Zanzibar, Yemen, Somalia, Puerto Rico and the refugee camps in both Jordan and Iraq.
To raise awareness around this campaign, Bloomingdale’s Dubai hosted a #LetThereBeHope workshop, where Sheikha Shamma’s brother, Sheikh Mohammed Bin Sultan Bin Khalifa Al Nahyan and Al Tayer’s CEO Khalid Al Tayer represented the cause with inspirational speeches and and mini light-building workshops.
Sheikh Mohammed Bin Sultan Bin Khalifa Al Nahyan
Al Tayer CEO Khalid Al Tayer
Sheikh Mohammed and Khalid Al Tayer building the solar kits at Blooingdale's Dubai
Al Tayer and Beacon of Hope plan to raise Dhs500,000, which will buy 12,000 solar kits for children in need. Donations can made through any Al Tayer outlet, on the Beacon of Hope website and through Amber Rewards.