La Prairie Joins Forces With Artist Pablo Valbuena To Honour Latest Creation

BY Ayesha Sohail Shehmir Shaikh / Feb 17 2020 / 14:04 PM

On the occasion of Art Basel in Miami, La Prairie joined forces with Spain-born artist Pablo Valbuena to honour their latest launch

La Prairie Joins Forces With Artist Pablo Valbuena To Honour Latest Creation
Images courtesy of La Prairie and the artist
La Prairie x Art Basel, Miami Beach

Coinciding with the recent edition of Art Basel in Miami Beach, Swiss skincare brand La Prairie commissioned renowned artist Pablo Valbuena to create a sculpture inspired by the shape of light, which the brand believes is the defining element of architecture. The commissioned art piece, entitled Wave (2019), was placed outside the Art Basel venue to honour La Prairie’s latest creation, the White Caviar Eye Extraordinaire. 

Pablo Valbuena

“For this edition, we wanted to do something a little out of the ordinary – extraordinary, if you will – by placing the commissioned art piece outside the Art Basel venue, where it can be experienced by the public at large,” says Greg Prodromides, Chief Marketing Officer of La Prairie. “At La Prairie, we feel very strongly about sharing art in order to elevate culture as a whole, a vision I know we share with Pablo.”

La Prairie x Pablo Valbuena Art Basel in Miami Beach

By showcasing the brand’s vision through a visual art piece, La Prairie was able to express their values in a way not possible with words. “Art helps so much to express what we are trying to achieve with our product – it is so important for La Prairie and to help us express our values and what we stand for in a way that you cannot do verbally,” says Dr. Daniel Stangl, Director Innovation at La Prairie. “Artists have this special gift of being able to show us what we can’t imagine – they give us a new view on the world.”

La Prairie x Pablo Valbuena Art Basel in Miami Beach

Through the kinetic site-specific work, Valbuena explores the overlap of reality and the virtual world and the relationship between time and space. The installation invites visitors to immerse themselves in the shape of light and recalls light dancing on an ocean wave. “We strive to select artists who share La Prairie’s values,” adds Prodromides. “Contemporary Art is intrinsic to the La Prairie identity, and we see it as a prism through which to express our story.”

La Prairie x Art Basel. Photography by Alfredo Piola

The work was inspired by Valbuena’s signature Array series and pays homage to Miami’s ocean front. “Wave depicts a sculptural volume unfolding over time – the shape of light seized in perpetual movement,” expresses Valbuena. “It uses ephemeral and intangible materials – light and environmental sounds – and can be traversed by the observer, immersing them into the shapes cast by the undulating light columns. The work creates a malleable experience of scale: it shifts between object and environment depending on the observer’s position inside, outside, or at the boundary of the installation.” 

La Prairie x Art Basel. Photography by Alfredo Piola

By combining art and beauty, La Prairie seeks to redefine the meaning of skincare. “Our mission is to empower women to hold time in their hands,” says Prodromides. “To explore the world of art came very naturally for the brand. Art was intrinsically linked to the brand since its inception.” Since its launch, the brand’s involvement in the art world has been plentiful.

La Prairie x Art Basel. Photography by Alfredo Piola

In 2017, La Prairie joined hands with architect Paul Coudamy for the creation of Living Cells (2017), a geometric structure made from lacquered steel and magnets, depicting the relationship between nature, geometry and science. In 2018 the brand worked with French-Swiss artist Julian Charrière to create Light Upon An Imaginary Space (2018) on the occasion of Art Basel Hong Kong.

With its newest venture, La Prairie continues its longstanding relationship with the art world, redefining the way beauty is perceived. laprairie.com

Images courtesy - La Prairie and Pablo Valbuena


Look out for the Spring 2020 issue of Harper's Bazaar Art for more