This Egypt-based Design Firm Has Completely Rebranded Itself

Award-winning, Egypt-based TDF+ has adopted a whole new visual identity for 2020

Bringing a whole new humane approach to all things design in the MENA region and globally is Egypt-based architecture and interior design firm, The Design Firm + or TDF+, as it is known in the industry.

Established in 2010 by Egyptian mechanical engineer and interior designer Hala Saleh, TDF Architects has evolved into TDF+ to reflect the rebranding values of the firm. 

In 2019 TDF Architects was rebranded by brand culture designer Tuline El Chourbagui, with the purpose of reflecting the new dynamic, adaptive and versatile nature of what the firm believes in. 

TDF+ launch campaign

Multiple focus groups with third parties resulted in the realisation for a market that thrives on an exceptional experience of lifestyle design. Seizing the opportunity, TDF+ has taken on an exciting new visual identity and transformed from a services platform to an experiential platform promoting a humancentric approach.

With the slogan “Be Your Lifestyle” spearheading its rebrand launch campaign, the innovation-infused firm is ready to follow its ethos of pursuing growth and building high expectations of design. We can’t wait to see what’s in store, watch this space.

Image Courtesy of The Design Firm Plus