Fashion Blogging Queen Chiara Ferragni Joins the Bvlgari Family as Global Ambassador
The Italian influencer and entrepreneur reveals she’s “so proud” to the part of the Roman jewellery house as its newest ambassador
A long-time fan of the Roman jewellery house, Chiara Ferragni (a.k.a. The Blonde Salad) has officially joined the house as its newest ambassador. The multi-talented social media sensation is the perfect representation of the opulent Italian brand as she shares the same joyful, independent, bold and authentic approach which has captivated millions of followers globally.
Her new role encompasses supporting the brand, by ensuring their core values resonate along a cross-generational, international audience.
In celebration of the appointment, Ferragni was shot in Milan by photographer Giulio Rustichelli wearing some of Bvlgari’s most iconic jewellery styles previously seen on royalty and A-list celebrities, ranging from the signature B.Zero1 collection, the new Serpenti Viper Range to a stunning Monete high jewellery necklace.
“We are honored to welcome Chiara Ferragni to the Bvlgari family as new Global ambassador,” says Bvlgari chief executive officer Jean-Christophe Babin. “I think that Chiara perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity. In her new role, Chiara will be an incredible alley to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends” concluded Babin.
Chiara said, “I’m so proud to be part of the Bvlgari family because there is a strong bond not only with the brand, but also with Jean-Christophe Babin and Lucia Silvestri. The Bvlgari legacy is about audacity, boldness and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities.”
Images courtesy of Bvlgari
