First Look at Ôrebella: Bella Hadid Unveils New Fragrance Brand
The Palestinian-American model shares a first look at her new fragrance line
Bella Hadid’s debut fragrance brand, Ôrebella, has finally shared a glimpse of its products ahead of the brand’s launch this Wednesday.
The supermodel has been teasing fans with the launch of her brand since February of this year. In the recent months there had been much speculation about the brand, from skincare routines to pictures of her hard at work for Ôrebella, the model didn’t give much away regarding the focus of the brand’s product line.
Fan speculations can be now put to rest with the hard launch of the Ôrebella website where you can now catch a first glimpse of all the fragrances that will be dropping on May 2.
As of present, the three scents that will be released during the first launch are Window2Soul, Salted Muse, and Blooming Fire.
For those fond of a more earthy scent, fans can grab the woody fragrance of Salted Muse mixed with sea salt, olive tree, and cedarwood. And for those who lean more towards floral notes The Blooming Fire is set to invigorate feelings of passion with its warm flowery whiff of monoi, bergamot, and patchouli. While Window2Soul offers a sheer floral aroma with hints of jasmine, rose, and tonka bean included in the blend.
An addition to its alluring aromatherapy the perfume’s transformative bi-phase formula adds layers of care including hydration and moisturisation.
Bella’s commitment to promoting healthy daily rituals is translated in her brand’s promise of providing clean, safe, planet, and human-friendly aromas for all to use. The brand is banning over 1,300 irritable ingredients such as parabens, sulfates, phthalates, and alcohol in their products.
The model has taken to social media to share her excitement for Ôrebella’s unveiling today, mentioning how she poured her heart and soul in this passion project for over five years now. Bella also shared behind the scenes shots of the process for fans to enjoy on her Instagram page.
From growing lavender with her interest in botany, to learning of her family skills in homemade scents, she wanted to create a blend of smells that provided a calming alternative to traditional perfumes.
The website is now accessible to the public where you can watch the brand’s short film, read more about Ôrebella’s origin story and the ingredients involved in crafting the bespoke elixirs.
With the brand’s launch just two days away, fans can now sign up to get notified as soon as the collection is live.
To sign-up for first access, visit orebella.com
Lead image credits: @bellahadid